Brand Communities, Marketing, and Media
…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.
Tag: publishing
Publishing As Branding
Magazine brand management 101 My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you […]
A Case of Magazine Rebranding
Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]
The Business of eBooks
eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]
Competing for Consumers’ Dwindling Time
The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]