See You Oct. 28, 2009 at the SF WPA Roundtable
Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world.
Tag: publishing
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]
Custom Publishing Review: REI Gearmail
The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]
Deconstructing Content
Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]
Turning Customers into Members
Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]