The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Tag: membership marketing
Custom Publishing Review: Fidelity Mag Redesign (An Update)
Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]