Media – Page 2 – Terrella Media

Deconstructing Content

Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]

July 3, 2007April 26, 2024Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.

February 25, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Competing for Consumers’ Dwindling Time

The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]