The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Tag: Media
“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)
“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?”
Brand-Focused vs. Customer-Focused Content
Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And […]
Using "Engagement" as a Media Planning Metric
Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]
Custom Publishing Review: REI Gearmail
The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]