Using "Engagement" as a Media Planning Metric
Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]
Tag: marketing communications
Custom Publishing Review: Healthy Pet Magazine
A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]
Custom Publishing Review: REI Gearmail
The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]
Custom Publishing Ethics
The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” […]
Deconstructing Content
Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]