Kalman – Page 3 – Terrella Media

Using "Engagement" as a Media Planning Metric

Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]

August 9, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Healthy Pet Magazine

A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]

March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: REI Gearmail

The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]

September 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Deconstructing Content

Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]

September 5, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Outward Bound: The Value of Print Media

Sidebar to You’ve Got Mail: e-tailers Push Postal Mail Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, […]