Kalman – Terrella Media

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

November 5, 2010September 22, 2020Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman

Cooks Source Scandal: Into the Frying Pan

Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.

May 19, 2009September 22, 2020Brand Community Media Strategy, Email and Social Media Marketing, Event Marketing, Event Marketing and Production, Events

Eichler Faire Draws Astounding 400+ Attendees

The Eichler Remodeling Faire would not have happened without Ron Key’s vision and his relationships with construction and design partners who participated in the event.

April 3, 2009September 22, 2020Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Sprint's (Mis) Connection

When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).

February 2, 2009September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: The Costco Connection

Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.