Custom Publishing Review: Magazine Misses the Healthpoint
What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]
Tag: David M. Kalman
Custom Publishing Ethics
The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” […]
Deconstructing Content
Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]
Netflix: Q2 ’07 Update
Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I first wrote about the challenge Netflix faces to retain subscribers. […]
Brand Communities, Marketing, and Media
…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.