Custom Publishing – Page 3

October 15, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Custom Publishing Ethics

The custom publisher’s responsibilities to consumers If you browse a website long enough you’ll eventually find a “Terms of Use” or “Legal” […]

September 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Deconstructing Content

Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]

July 16, 2007September 22, 2020Brand Community Media Strategy

Turning Customers into Members

Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]

July 3, 2007April 26, 2024Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]