What’s Love Got to Do With It? Subaru “Drive” Magazine
After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: […]
Tag: branded content
The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
AMD Gaming eNews Misfire
The key deficiency here is lack of customer focus…
Gibson USA: Rockin' Content
Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
Sprint's (Mis) Connection
When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).