affinity marketing – Page 2

Using "Engagement" as a Media Planning Metric

Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]

The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]

Maybe the medium isn’t the message after all. Whether you work in a publishing endeavor or in a marketing communications department, you […]

Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]

Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]