August 17, 2008December 1, 2023Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy Using "Engagement" as a Media Planning Metric Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]
August 9, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review Custom Publishing Review: Healthy Pet Magazine A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]