The Business of eBooks
eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]
Category: Publishing Strategy
Discussion of publishing operations, marketing, audience development, sales, editorial, integrated media strategy, and other ideas from Dave Kalman’s brain. If he doesn’t write them down, he’ll forget them.
Competing for Consumers’ Dwindling Time
The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]
Newsletter or Snoozeletter?
Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep […]