MWS Asks, Are You a Print Dinosaur?
Publishing impresario Carl Landau threw a party in Minneapolis. It was called the Niche Digital Conference, where I joined Minnick Web Services […]
Category: Publishing Strategy
Discussion of publishing operations, marketing, audience development, sales, editorial, integrated media strategy, and other ideas from Dave Kalman’s brain. If he doesn’t write them down, he’ll forget them.
See You Oct. 28, 2009 at the SF WPA Roundtable
Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world.
Sprint's (Mis) Connection
When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
Connected Events: Of Course
Long lines and flight cancellations in Chicago… That’s part of the ritual of traveling the conference circuit. Sometimes travel is necessary and […]
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]