The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]
Category: Publishing Strategy
Discussion of publishing operations, marketing, audience development, sales, editorial, integrated media strategy, and other ideas from Dave Kalman’s brain. If he doesn’t write them down, he’ll forget them.
Cooks Source Scandal: Into the Frying Pan
Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.
New Beginnings at Niche Digital Chicago.
Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever.
“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?” (The Onion)
“How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?”