Competing for Consumers’ Dwindling Time
The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]
Category: Custom Publishing
Publishing by brand marketers and membership organizations
Custom Publishing Review: Fidelity Magazine Could Be Great
…by putting readers first Fidelity Investments produces a colorful 32-page branded magazine. Delivered quarterly, Fidelity is jammed cover-to-cover with a mix of […]
Newsletter or Snoozeletter?
Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep […]
Netflix: Q1 2006 Update
Netflix controls subscriber acquisition costs and blasts new sub acquisition into orbit Last August I wrote about the challenge faced by Netflix […]