Custom Media – Page 8 – Terrella Media

A Case of Magazine Rebranding

Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]

May 2, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Fidelity Mag Redesign (An Update)

Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]

April 14, 2007April 27, 2017Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: KP’s Partners in Health

Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting […]

April 4, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy

The Business of eBooks

eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]