Eichler Faire Draws Astounding 400+ Attendees
The Eichler Remodeling Faire would not have happened without Ron Key’s vision and his relationships with construction and design partners who participated in the event.
Category: Email and Social Media Marketing
Connecting with customers through email and social media such as Facebook, linkedIn, and others.
Gibson USA: Rockin' Content
Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
Sprint's (Mis) Connection
When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer’s attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]
Speechless: An Open Letter to Apple
[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo […]