Email and Social Media Marketing

July 31, 2021April 3, 2024Brand Community Media Process, Brand Community Media Strategy, Custom Media, Email and Social Media Marketing, Ramblings from Dave Kalman

When Promotions A.I. Goes Bad

Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]

September 30, 2011April 26, 2017Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

The Netflix Brand Attraction Challenge

Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]

May 18, 2011November 29, 2021Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman