Custom Publishing Review – Page 2 – Terrella Media

December 2, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy

Custom Publishing Review: Magazine Misses the Healthpoint

What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]

August 9, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: Healthy Pet Magazine

A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]

March 7, 2008September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Custom Publishing Review: REI Gearmail

The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]

June 19, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review

Publishing As Branding

Magazine brand management 101 My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you […]

May 3, 2007August 3, 2021Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy

Brand Echo: Transmitting Brand Preferences

Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]