Brand Echo: Transmitting Brand Preferences
Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]
Category: Brand Community Media Strategy
Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Custom Publishing Review: Fidelity Mag Redesign (An Update)
Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]
Custom Publishing Review: KP’s Partners in Health
Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting […]
The Business of eBooks
eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]
Competing for Consumers’ Dwindling Time
The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]