Marcomm Integration with Brand Community Media / Custom Publishing
How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as […]
Category: Brand Community Media Strategy
Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Where's the Love? Sustaining Brand Value
“We need emotional content.” The student tries again, and the master intones, “Don’t think. Feeeeel. It is like a finger pointing away to the moon. Don’t concentrate on the finger, or you will miss all of the heavenly glory.”
Brand-Focused vs. Customer-Focused Content
Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And […]
Using "Engagement" as a Media Planning Metric
Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to […]
Custom Publishing Review: Healthy Pet Magazine
A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy […]