Gibson USA: Rockin' Content
Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
Category: Brand Community Media Strategy
Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Custom Publishing Review: The Costco Connection
Positioned as “a lifestyle magazine” for Costco’s business and executive members, The Costco Connection features a delightful goody bag of features and departments.
Using Media to Bring People Together
CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche […]
Speechless: An Open Letter to Apple
[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo […]
Custom Publishing Review: Magazine Misses the Healthpoint
What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]