Strategies for using content to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Sadly, it doesn’t appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.
Keycon’s Eichler Remodeling Faire 2010 drew more than 600 adults and 40 kids for a fun and informative event at the Mountain View Community Center, May 15, 2010. And once again, the caterer kept the food and drinks coming as attendance surged beyond expectations.
The Eichler Remodeling Faire would not have happened without Ron Key’s vision and his relationships with construction and design partners who participated in the event.