Custom Publishing Review: Fidelity Magazine Could Be Great
…by putting readers first Fidelity Investments produces a colorful 32-page branded magazine. Delivered quarterly, Fidelity is jammed cover-to-cover with a mix of […]
Category: Brand Community Media Process
Nuts and bolts steps in the process for using content (custom media) to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Newsletter or Snoozeletter?
Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep […]