Brand Echo: Transmitting Brand Preferences
Transmitting brand preferences through the ages by David Michael Kalman Despite my mother’s insistence, I could not for the life of me […]
Category: Brand Community Media Process
Nuts and bolts steps in the process for using content (custom media) to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Custom Publishing Review: Fidelity Mag Redesign (An Update)
Getting better all the time The new, redesigned Fidelity magazine (dated May 2007) just arrived in my mail. In an earlier article […]
Custom Publishing Review: KP’s Partners in Health
Colorful and personal Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting […]
The Business of eBooks
eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook […]
Competing for Consumers’ Dwindling Time
The Challenge of the Fourth Dimension by Peter Hutchinson Back in the ’70s, Sandy Denny wrote a song called, “Who Knows Where […]