Custom Publishing Review: REI Gearmail
The unrealized potential of content I suppose there’s something to be said for minimalism in marketing communications. Keep it simple. Get to […]
Category: Brand Community Media Process
Nuts and bolts steps in the process for using content (custom media) to build brand communities that increase brand attraction, i.e., turning prospects into customers, and customers into enthusiasts for a brand.
Outward Bound: The Value of Print Media
Sidebar to You’ve Got Mail: e-tailers Push Postal Mail Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, […]
You’ve Got Mail: e-tailers Push Postal Mail
Powerhouse e-tailers push postal mail to break through and motivate By Audrey Kalman As a Netflix subscriber, Land’s End customer, and habitual […]
Publishing As Branding
Magazine brand management 101 My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you […]
A Case of Magazine Rebranding
Sidebar to Publishing as Branding In 1997, two Miller Freeman magazines faced a dilemma. The market they had served for more than […]