Starbucks Announces Rewards Program Inflation Supernova
Just in time for the holidays, Starbucks has gifted its most loyal customers with stellar inflation. Starting Feb. 13, 2023, the value […]
Category: Custom Media
Media produced by brand marketers and membership organizations.
When Promotions A.I. Goes Bad
Does the Starbucks promotions platform cross the line from benefit to bully? By David Michael Kalman Starbucks is the world’s largest coffee-house […]
What’s Love Got to Do With It? Subaru “Drive” Magazine
After a year of driving my Subaru Impreza, I was surprised to receive an issue of Subaru’s brand magazine, Drive. It’s smart: […]
Starbucks-Boulange Brand Damage
When Starbucks announced its June 2012 acquisition of San Francisco-based Bread, LLC and its La Boulange® bakery brand I thought, “nice move.” […]
The Netflix Brand Attraction Challenge
Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a […]