Speechless: An Open Letter to Apple
[updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo […]
Author: dmkalman
Custom Publishing Review: Magazine Misses the Healthpoint
What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of […]
Marcomm Integration with Brand Community Media / Custom Publishing
How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as […]
Where's the Love? Sustaining Brand Value
“We need emotional content.” The student tries again, and the master intones, “Don’t think. Feeeeel. It is like a finger pointing away to the moon. Don’t concentrate on the finger, or you will miss all of the heavenly glory.”
Brand-Focused vs. Customer-Focused Content
Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And […]