dmkalman – Page 10 – Terrella Media

Outward Bound: The Value of Print Media

Sidebar to You’ve Got Mail: e-tailers Push Postal Mail Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, […]

September 5, 2007September 22, 2020Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy

You’ve Got Mail: e-tailers Push Postal Mail

Powerhouse e-tailers push postal mail to break through and motivate By Audrey Kalman As a Netflix subscriber, Land’s End customer, and habitual […]

July 22, 2007September 22, 2020Brand Community Media Strategy, Custom Media, Custom Publishing

Netflix: Q2 ’07 Update

Q2 2007: Netflix’s Not So Excellent Adventure In August of ’05, I first wrote about the challenge Netflix faces to retain subscribers. […]

July 16, 2007September 22, 2020Brand Community Media Strategy

Turning Customers into Members

Applying magazine lessons to consumer brands If you build it, they will come, or something to that effect, wrote W.P. Kinsella in […]

July 3, 2007April 26, 2024Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy

Brand Communities, Marketing, and Media

…a marketer’s job is in part to move consumers from the periphery to the center of the brand community, (i.e., to increase retention and revenue per customer) and also to attract new customers.